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The diversity of beauty in Brazil
The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.
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93% of road users in Europe are afraid of the risky behaviour of others
The VINCI Autoroutes Foundation has published the results of a unique study on “Sharing the road”. Like the Responsible Driving Barometer, this Ipsos-conducted survey offers an overview of the behaviour of Europeans dealing with the coexistence of different modes of transport.
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Beyond omnichannel to convergent commerce
Convergent commerce is the integration of online and instore experiences that allow shoppers to buy from anywhere, anytime, anyhow. The pandemic accelerated the digital transformation of shopping, ushering in a huge surge in expansion of multi-channel experiences for consumers, including mobile, social and livestreaming commerce, direct-to-consumer, buy-online-pickup-in-store (BOPIS), to name a few. As a result consumer journeys have changed, becoming more complex and less linear, based on their own commerce ecosystems of default go-to brands, retailers, channels and touchpoints.
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The shifting needs of global mobile gamers in 2022
A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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Continued growth in an uncertain environment
Ipsos’ business continues to grow well, despite the effects of the war in Ukraine and new lockdowns in China. The majority of our service lines are seeing double digit growth. We have been able to respond rapidly to rising inflation, which has allowed us to protect our margins.
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Point of View
Covid-19 has been an accelerator of transformations, and as such, of risks and opportunities, for all actors in society: public authorities and citizens, as well as for businesses and consumers
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Media consumption: The crisis has boosted audiences and gaming
How has the health crisis changed the French people’s relationship with the media?
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53% of European drivers admit they had mental blanks at the wheel
The Vinci Autoroutes Foundation has published the results of its 12th Responsible Driving Barometer survey. Conducted by Ipsos among 12,400 people in 11 European countries, this wide-ranging annual survey provides an overview of the behaviour and perceptions of Europeans behind the wheel. It makes it possible to monitor the evolution of risky behaviours and best practices in order to better target prevention campaigns in France and other European countries.
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Do you bike to work? You’re in the minority.
Only 12% of adults, on average, across 28 countries said they commute by bicycle.