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Pisa VS Florence: the Two Ways to Make a Brand Attractive
Both Florence and Pisa attract over one million visitors every year, but not at all for the same reasons.
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Flair Brazil 2015 - Criticism and Progress
Many marketing executives, advertisers and name brand and publicity managers have difficulty understanding the reality of Asia and Latin America. Either they have geographic and economic knowledge, or they have inherited a deformed image, as mirrored in literature and the cinema.
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Nature VS. Nurture - Can You Change Your Innovation’s Destiny?
The great innovation debate - “Nature vs. Nurture” is a debate typically held among psychologists, where one side argues that genetic predisposition (nature) plays a greater role in human personality development and the other side argues that the environment (nurture) has more influence.
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Real Self or Projected Self: Who Should Brands Talk To?
The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?”
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Thailand poised as the next luxury shopping destination
Recently, Thailand has indicated interest in capturing the opportunities for growing the luxury retail sector via the volume of tourist shoppers and growing local middle class. In a global survey by MasterCard, it was found that Bangkok visitor spending contributed to annual USD 14.4 billion dollars, ranking 4th globally in visitor spending.
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How Well Do You Really Know Your Concept?
The number of concepts tested at the early stage of the innovation process has increased dramatically over the years and still innovation success rates have not improved.
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Flair France 2013 - Shocks And Sanctuaries
“No commitment” could have been the title for 2013; advertisers (and not just telecom operators) certainly presented that option, as though in response to consumers’ mobile, versatile attitude, and their increasingly rapid decision-making. “France 2013, shocks & sanctuaries” expresses the new stakes better.
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Flair France 2012 - Society With No Regrets
Three high points, three stories, three perspectives and a specific angle: approaching research findings as symptoms whose analysis allows us to create a mapping of structuring, emerging trends.
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Building Trust Builds Company Performance
Ipsos Public Affairs believes strongly in the present value of corporate reputation.