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Mental health is now the number one health problem, ahead of cancer and coronavirus
48% across 31 countries say the quality of the healthcare in their country is good – but the picture is inconsistent.
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Nation Brands Index 2023: First results show an increased desire to visit countries
The 2023 Anholt-Ipsos Nation Brands Index (NBI) will be released later this year, and the pending results show exciting shifts in perceptions since 2022.
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World Tourism Day: Global perceptions and expectations of tourism across the world
The perceptions and realities of tourism: A 12-country study on economic contribution, travel expectations, and environmental impact.
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57% globally think their country is not doing enough to meet its infrastructure needs
People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement.
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Consumer confidence down across Europe in September 2023
Sentiment declines significantly in Germany, Spain, and Italy.
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What Worries the World - September 2023: Concern about crime reaches highest level since before the pandemic
Inflation remains the number one concern in What Worries the World for the 18th month in a row.
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Ipsos Encyclopedia - Social Intelligence and AI Enabled Consumer Intelligence
AI enabled Consumer Intelligence (AICI) is a new category defined by Forrester as a way to craft insights from various data to optimise the experience of current customers and discover emerging trends, outliers, and unexpected shifts or changes in consumer behaviours.
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AI's transformative influence: Elevating market research quality for success
In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.