Search
-
[EVENT] What's New in Market Research 2018
May 24 - Don’t miss out on the latest developments and innovations in market research! Join us for our 2nd What’s New in Market Research event!
-
Ipsos Scoops Double Award Win in Ireland for Research Excellence
Ipsos MRBI, in partnership with Nutricia Medical and The Alzheimer’s Society of Ireland, have been honoured with Research Excellence Awards 2017 from the Marketing Society in two categories, Public Policy and Social Research and the overall Grand Prix winner.
-
Sensory Spatial Segmentation
Consumer-based preference segmentation studies can be complex and costly undertakings.
-
The Digital Transformation Of The National Government As Seen By European Citizens
For the third consecutive year, Sopra Steria has published its survey on the digital transformation of the state*, in partnership with Ipsos.
-
World Luxury Tracking : Do you Speak Luxury? Consumers New Luxury Culture
The World Luxury Tracking (WLT) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. What can be said about their state of mind? And what about their experiences? What is their purchase journey? What are their expectations? The latest WLT wave covers: France, Italy, Spain, Germany, UK, USA, Saudi Arabia, the United Arab Emirate, and the emergence of maturing luxury consumers as well as a new Luxury Culture.
-
[WEBINAR] Illuminating the Lottery Landscape Through Digital Qual
On November 7, join us for a complimentary webinar where we will illuminate how to push your research beyond focus groups, and leverage the role digital qualitative solutions can play in understanding your customer within the lottery and gaming sector.
-
[EVENT] CanadaNext, ResearchNext
On October 25, join Ipsos for an opportunity to hear results from our CanadaNext study, and then put into context how this evolution of the broader public agenda is dramatically changing both the marketing landscape and research approaches aimed at driving meaningful insight.
-
[WEBINAR] Leveraging the Irrational Using Qual
Sept 28 - Behavioral Science is a hot topic in our industry, and it’s providing new insight into how people really make decisions.
-
[WEBINAR] Understanding Category Trends in the Age of the Consumer
Sept 14 - Staying ahead of trends in today’s rapidly shifting landscape is more important and more complex than ever before. In a world where ideas and influence can spread like wildfire, how do we better equip ourselves with the category understanding and depth of knowledge essential to success?
-
To Qual or to Quant? That is the Question
When winter wind gives way to summer sun, Chicago’s sidewalk cafés and rooftop bars reopen to much celebration. Family, friends, and coworkers meet up for a drink, a snack, or simply to people-watch.