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Ipsos Pre-Election Forecasting On The Mark Nationally
Ipsos in South Africa again delivered a very close forecast on the final local election results. At its latest release of its poll findings (released Monday 1 August), Ipsos suggested that the ANC would garner 54% of the votes, the DA 26% and the EFF 8%.
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Data Analytics/ Data Science
Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.
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Africap - African Youth
Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.
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Even Odds for Trump & Clinton: Is Trump a 'Spoiler' or a 'Game-Changer'?
It’s now inevitable that Hillary Clinton and Donald Trump will meet in the general election this fall. Who will win? This, of course, is the million-dollar question. As election forecasters, we at Ipsos typically analyze two key pieces of information when assessing election odds.
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Understanding Society: The Death of Polling?
‘The Death of Polling?’ may be a deliberately dramatic title to mark one year on from the UK General Election, but it’s fair to say it has not only changed the British political landscape, but has also shaken the polling industry. But are we alone in facing these challenges?
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Thai automotive production on the rise again
Thailand is expected to retain its position as the main automotive production hub within ASEAN with export production will see continued modest growth at 3%.
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2015 French Regional Elections Forecast Proved Extremely Accurate
As in the first round, Ipsos, with its partner Sopra Steria, was the only institute to provide forecasts for the 13 regions of metropolitan France.
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A Closer Look At Behavioural Economics And Concept Testing For CPG
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations. This is what makes consumers neatly or broadly rational. Rationality does not assume consumers are conscious of their preferences, motives and decision processes. Consumers operating under System 1 may not always make the most consistent choices but that doesn’t make them in essence irrational consumers.
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Geared for Health - Asean's growing medical and healthcare industry
Middle-income earners are on the rise across the Association of South-East Asian Nations’ (Asean), a demographic shift that is driving demand for better healthcare and medical devices that facilitate more efficient treatment.