Search
-
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
-
Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.
-
Corporate reputation: ESG, polycrisis and polarisation
Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.
-
A new concept of beauty: how AI is transforming image standards
AI is transforming beauty standards through personalised product recommendations, virtual try-ons, and skin analysis tools. However, it also presents challenges by promoting unattainable ideals and reinforcing stereotypes. We explore how brands are addressing these concerns.
-
Ipsos Encyclopedia - Awareness
This is the first step in the contact with a new idea, product or service in which the consumer (or client) have already received information about the existence of an innovation, but a formal and complete opinion has not been created yet.
-
The power of the ESG x Brand collaboration
Opening opportunities to positively shape expectations and drive brand success.
-
People, Planet, Prosperity, Ipsos' ESG newsletter
Every month, the People, Planet, Prosperity newsletter offers a digest of Ipsos' latest research from the Ipsos Sustainability Practice.
-
Ipsos Encyclopedia - Product Testing
Product Testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.
-
Gen Z: A snowflake generation?
Through the lens of adulthood: the unfair labeling of the young 'Crystal' or 'Snowflake' Generation.
-
Inflation vs. porfolio: The brand vacuum
During the Covid-19 pandemic, we saw inflation rise around the world as companies reduced their production capacity in the face of uncertainty caused by an abrupt drop in demand. Since then, new challenges have arisen in the face of the rapid renewal of consumption and the return to "normal".