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[WEBINAR] DUEL Encore: Understanding Appeal & Passion
April 19 - Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.).
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[WEBINAR] DUEL: Understanding Appeal and Passion
Ipsos is very excited to introduce DUEL — the next generation of early screening for claims, pack images, and logos.
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Video Analysis and the Future of Total Understanding
Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research.
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[WEBINAR] DUEL: Understanding Appeal…and Passion
On July 13, Ipsos is very excited to introduce DUEL – the next generation of early screening for claims, pack images, and logos.
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Smarten Up! Neuromarketing Is Getting More Intelligent
Understanding what makes people tick has always been at the center of marketing. For decades, Ipsos and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, data from surveys, focus groups, point of sale, credit cards, click behavior, and even beacons can only go so far.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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How Project Fear Failed to Keep Britain in the EU – And the Signs That Anyone Could Have Read
With everyone from Mark Carney to President Obama giving warnings about the possible impact of Brexit on the economy, expectations that Remain would win were common right to the end – including among the public themselves, according to our research. But throughout the campaign the signs that Project Fear wasn’t working were there.
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The State Of Britain And Brexit
“Euro-Myth or Euro-Reality?”, “Will we or will we Stay Go?” The facts are often confusing and contested… and facts about the future don’t exist…
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Clearing the Fog on Neuroscience
This study addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.