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Transforming Research Through Synthetic Data
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how.
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Ipsos launches GLP-1 PersonaBot, designed to support companies’ understanding of the consumer obesity treatment market
Ipsos’ latest AI-powered innovation offers unparalleled insights into the fast-moving consumer obesity treatment market – while reinforcing Ipsos’ position at the forefront of AI applications in market research.
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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The State of Britain
A speech given by Ben Page, CEO of Ipsos at Anthropy at the Eden Project, March 2025
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From economic powerhouse to search for direction: what does the 2025 election mean for Germany's future?
Germany's political landscape has undergone significant transformations, particularly highlighted by the recent federal elections in February 2025.
Product Testing
Product testing enables clients to achieve product superiority through innovation or renovation.