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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Shifting consumption in South East Asia
A year into social distancing: Will SEA see permanent shifts in consumption patterns?
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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Black Friday 2020: Time to breathe new life into the long-standing retail event
Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
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The post-purpose role for brands
Brands have a role to play in our society and culture, beyond economic prosperity and maximising shareholder value.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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Travelers will stay close to home this summer but their confidence to travel internationally will return in 2021
Europ Assistance today announced the global findings of the Future of Travel survey conducted by Ipsos which surveyed 11,000 travelers across 11 countries around the world between June 5th and June 26th.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.