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Exploring UK consumer perceptions of sustainable food through social media
Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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[WEBINARS] Consumers, Citizens, Brands, Governments and the coronavirus crisis
As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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The new codes of socialising and celebrations in Malaysia
The Ipsos UU team in Malaysia hosted a client webinar titled - "In Covid-19 times - New Codes of Socialising, Festivities & Celebrations" to around 40 clients on July 2nd.
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Medical crowdsourcing: What are Physicians communicating during COVID-19?
Ipsos’ regular qualitative analysis of the G-MED Global Physician Online Community (May 18th - July 3rd 2020).
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Now what? Climate change and coronavirus
Seventy-one percent of the world feels climate change is as significant a threat as coronavirus in the long term. So, in the midst of this upheaval we ask what, if anything, can Covid-19 teach us about the climate crisis?
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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The Departure Lounge - public attitudes to death and dying in Great Britain
Death may be certain, but our attitudes towards it are changing. How might we want to die in the 2020s?
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.