Search
-
Ipsos Affluent Survey - 20th Anniversary Celebration of the Biggest Media Event in HK!
Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.
-
2017 US Politics - 24% of Americans Believe the US is Heading in the Right Direction (November 22)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 36%.
-
Revolution@Work: Fears and Expectations
Ipsos research on the future of work provides unique insights on employee feelings about transformations in the workplace. An international survey was conducted for the 2017 Revolution@Work event, recently organised in Paris.
-
Google’s ‘ZMOT’ and How the Smartphone has Disrupted Traditional Path-to-Purchase
The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of these innovations, brands must become more visible in this increasingly digital and mobile landscape.
-
Social Behaviours that Malaysians Regard as Unacceptable
Ipsos study reveals that drug abuse is the number one social behaviour that is unacceptable among Malaysians.
-
Taking Responsibility - i-Say Mobilises to Provide Hurricane Relief and Fight Breast Cancer!
A local CSR initiative in the U.S.
-
Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
-
2017 US Politics - President Trump’s Approval is 37% (November 15)
Terrorism (20%) and healthcare (19%) remain the top concerns of Americans.
-
New Global Poll in 24 Countries Shows Growing Consensus (84%, up 7%) That Free Trade Benefits Local Economies
Strong majorities in Canada (89%) and US (87%) agree that Free Trade benefits their local economy.
-
Taking Responsibility - A Social Responsibility Project Led by Ipsos in Turkey
The Foundation of Children With Cerebral Palsy in Turkey has been involved in an international donation campaign called September.