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Environmental, Social and Governance: What matters to consumers across MENA
Environmental, social, and governance (ESG) issues take the front seat among corporations in MENA.
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Views on climate change in MENA
How do people in MENA see climate change and its impact on the region?
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Ipsos launches Consumer Pulse across 9 countries in the MENA region
The ultimate fore-sighting syndicated study looking at the most important consumer trends across 9 countries in the MENA region: KSA, UAE, Kuwait, Qatar, Iraq, Jordan, Egypt, Morocco and Tunisia.
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Social CEOs in the Digital Transformation Era
Elie Aoun, CEO at Ipsos in MENA, delivered a groundbreaking presentation at the Middle East Social Media Festival (MESMF) in Beirut, Lebanon, on what actions need to be taken to keep up in a digital age.
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Subscription Video on Demand Trends in MENA
Ipsos in MENA is launching its fourth wave of the SVOD survey.
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Ipsos Healthcare Launches Syndicated Pan-Cancer Testing Monitor in Australia
Ipsos Healthcare has announced the expansion of its syndicated Pan-Cancer Testing Monitor (PCTM) to the Australian market. The PCTM, which has been running in the US since 2016, measures and tracks the usage of pan-cancer tests, which are designed to test for a wide range of cancer types to help doctors make more informed treatment decisions.
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Marketing Launches MENA’s First Consumer FinTech Survey
The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.
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The Future of Research in Kuwait - "The New Normal"
The Future of Research event series kicked off in the MENA region, with Kuwait being the first market to host it. The event entitled the New Normal, accommodated Ipsos through a half day program that took place at the prestigious corporate conference venue of Jumeirah Al Messilah Beach Hotel. The day began with an early morning power breakfast to break the ice and informally introduce clients to the Ipsos senior management team.
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Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
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#iSnapShot: Syndicated Study to Understand the Performance of Digital Campaigns
We all know that MENA is one of the fastest growing online markets in the world, with number of internet users almost doubling every 5 years. The marketers are taking this opportunity and constantly increasing their share of media mix on digital, some reaching close to 30% of their total spends. But the question now is “are we getting enough return on our investment?”