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The Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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[Webinar recording] Ipsos CX Global Voices 2022
Join Ipsos CX experts to review the results of the Ipsos 2022 CX Global Voices Survey.
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Editorial
On 17 March 2020, we entered uncharted territory, as anti-Covid-19 measured were announced. What followed was like something of another age or of a bizarre planet from a science fiction novel that no publisher would have published: pandemic, lockdowns, curfews, social distancing, vaccine passes, pro-vax, anti-vax...
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Enthusiasm for the metaverse and extended reality is highest in emerging countries
Survey finds the global public divided in their level of excitement about the new technologies
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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MODERN TRENDS IN THE GAME. Russian Gamer’s Inner World
The article explains Russians’ behavior patterns in the reality of video games. It will help brands to develop interaction with their consumers both in the real world and in the virtual one.
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[EVENT] UX360 Research Summit
UX research is becoming increasingly important as many industries grapple with saturated markets and user churn. Implementing successful UX strategies have proven to deliver ROI for businesses.