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Signals #10: Understanding the coronavirus crisis – the story so far
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
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How Ipsos are already planning for retail, office and public space recovery
As we approach the ‘new normal’ we have been working hard to develop solutions to maximize social distancing awareness. Naturally this applies to all locations; retailers, offices, warehouses, public places and transport hubs to name just a few. For many years we have been installing our Occupancy solution however, given the current situation, we have developed this further. The Social Distancing Live Occupancy Solution was designed for essential retailers in mind but now, as we approach life 2 meters apart, this solution is being implemented in office buildings as well as retailers.
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Medical Devices & Diagnostics Pulse Survey: Diabetes
Check out the latest results from our Medical Devices & Diagnostics Pulse Survey, focusing on Diabetes – with results benchmarked to 2018.
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To reach your customers you have to understand their Why
Most marketers are talking about reaching the right customer, at the right time, at the right place with the right message. But how are you going to do that if you don’t understand how they think?
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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The Duchess of Cambridge launches landmark UK-wide survey on early childhood
Conducted by Ipsos on behalf of The Royal Foundation, the survey aims to spark the biggest ever conversation on early childhood.
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Global Divide on Social Mobility
Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.
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Future of the world order: How do you view the U.S. and China’s influence?
People divided over whether they should follow the U.S.’s or China’s economic & political model.
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The difference between men and women: How we view gender equality
Men are twice as likely as women to say gender equality has been achieved in their country.
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Awareness of United Nations’ Sustainable Development Goals is highest in emerging countries
Three-quarters of adults globally have at least some awareness of the Sustainable Development Goals.