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Growing trust in financial services
Growing trust in financial services and the case for a more confident stance on the sector’s societal role.
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Trust in Social Media
In the context of increased regulation and tightened content moderation, the social media sector sees the first rise in trustworthiness since its inclusion in the Ipsos Trustworthiness Monitor.
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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Innovation that speaks for itself
How pharma earned people’s trust? Our data shows that pharma is the most trusted sector of those we measure.
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Unlocking culture in Europe
A study on how TikTok users perceive culture in Europe and the role the platform plays.
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What worries the world - March 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 12 months.
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Consumer confidence shows stability in March global sentiment tracker
Current and Investment sub-indices decline slightly while the Expectations and Jobs indicators show little movement.
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Data Dive: The keys to happiness
To mark International Happiness Day, we look at the relationship between five factors and how happy people are across 32 markets.
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Global happiness up six points since last year: 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.