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Strategic guidance & learnings for advertising at scale in times of inflation
Access valuable insights to communicate efficiently in times of inflation
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Communicate around price and value in times of inflation
Learn how consumers perceive the value of your products and services and identify the best creative ideas.
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Create greater value perspections by applying BSCI principles
Understand the underlying mechanisms that shape consumers' behaviours to drive change.
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How to increase permissibility to pay and premiumize my products
Ipsos' solutions allow you to identify claims and positions that carry the strongest permissibility to pay.
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How can i get a deeper understanding of the impact inflation is having in people’s lives?
Communities allow a better understanding of the implications of inflation for brands and sectors.
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What are customers’ expectations and needs of brands, as the cost-of-living increases?
Learn how to design and deliver the customer experience that will meet these changing expectations.
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How to organically monitor how inflation impacts my category and brands?
Social listening allows you to monitor social conversations and search.
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How do we know if we are delivering the targeted standard of experience and, if not, take corrective action?
Make sure your customer interactions are in line with your brand promise with Mystery Shopping.
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Pragmatism and smart consumption values permeate the Chinese LGBT community
BlueCity releases the 2022 LGBT consumption behavior and trend Insights report. Carried out in partnership with Ipsos, The report highlights rising pragmatism and a strong embrace of social values among LGBT consumer segments in China.