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[EVENT] Let's Talk: How Brands Grow
October 7 - In his book ‘How Brands Grow’, Byron Sharp has made some bold statements that have stirred the market research world and made us reflect on our research practices.
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South African Motor Industry Keeps Improving Itself
The way in which the South African motor manufacturers and dealers continue to improve the customer purchasing and servicing experiences every year continues to impress.
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Polls Show Some Improvements in South African Perceptions of Women
Looking at the history of perception tracking in society, Ipsos has uncovered recent improvements in the overall perceptions of women and the role of women in South Africa.
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Paradise Lost
Can France’s new president help French society become more at ease with itself? Simon Atkinson shares findings from Ipsos’s Global Trends survey on the problems facing the country.
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Sticky Apps and the 5 Golden Rules
In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky.
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Americans Guess Who Will Die Next on Game of Thrones
12% of Game of Thrones watchers guess Euron Greyjoy is most likely to die next on Game of Thrones.
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Video Analysis and the Future of Total Understanding
Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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[EVENT] NASPL Professional Development Seminar
On July 24, join Ipsos lottery & gaming experts for two insightful presentations at this year’s NASPL professional development conference.