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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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What do British business leaders really think of Brexit?
The Captains of Industry study has run for 38 consecutive years, yet there has rarely been an issue as thorny as Brexit going on in the background. So, what do the most successful business leaders in the country really think is going to happen?
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How technology can fuel behavioral research – and enrich your insights
This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
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[EVENT] 10th Annual MSMR Insights Conference
April 11 - Marketing research is a creative world where we have the opportunity to come up with new and brilliant projects.
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Nigeria Now and in the Future study
This survey will be run by Ipsos in Nigeria on a quarterly basis. This publication summarizes outcome of the first wave.
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[Webinar] Maximizing your medtech launch plan
View our on-demand webinar presenting five simple maneuvers for maximizing your medtech launch plan
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Using Behavioral Science to Increase Engagement
Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications
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Could giving men more parental benefits help women gain equality at work faster?
Women still face pay inequity at work and labor inequity at home. Why employers need to help men do more at home.
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Human Papillomavirus in Europe
New research highlights differing awareness levels and knowledge of the human papillomavirus (HPV) across Europe