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The blind spot of marketing: Generation X in Brazil
Generation X have become the middle sibling of the generations, but they are opportunities for brands in this forgotten group.
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NATO is seen as a force for good, but support is low in key member states
Ipsos / King's College London multi-country poll on public attitudes and favourability towards NATO and its objectives.
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Trend Obs 2020 - Welcome to the worrying twenties
Trend Obs is an international observatory for emerging dynamics that compiles ongoing changes in lifestyles and consumption around the world. Each year, Ipsos surveys trend setters* in several countries and this year’s countries are Brazil, the United States, France, the UK, Italy and China. The observatory provides brands with keys to understanding the society of the future and helps them to position themselves better within that society.
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Attitudes to and awareness of lung cancer for the Lung Ambition Alliance
New survey conducted for the Lung Ambition Alliance, in association with AstraZeneca, found that the majority of people (59%) are confident that in 5 years’ time a significantly higher proportion of those diagnosed with lung cancer will be cured compared to now.
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Patient-generated Health Data: building trust & creating incentives [Webinar recording]
The delivery of healthcare is becoming intrinsically connected to patient-generated data.
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[EVENT] Innovation Forum: Sustainable Landscapes and Commodities Forum
On November 21, join Ipsos’ Meghann Jones at a two-day business conference aimed to demonstrate how sustainable innovation can produce a positive impact on the environment AND the bottom line.
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Men less likely than women to need intelligence to get ahead, public say
New research to support the launch of King’s College London’s World Questions event series, which begins with Hillary Rodham Clinton and Julia Gillard on 13 November, reveals public perceptions of what helps or hinders women’s equality around the world.
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How retailers can harbour new traffic technology to understand shopper behaviour
Advances in footfall technology mean that retailers now have the ability to exclude employees from their store footfall data. A move that will prove crucial to tracking more accurate patterns in shopper behavior, as Peter Luff from Ipsos Retail Performance explains below.
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Can you afford to buy a house? Most say they're priced out of the market
Nearly three in five people say they can’t afford to buy a house where they live.