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Generation Z - Beyond Binary: New Insights into the Next Generation
This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation in Britain, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
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Ipsos Wins Gold again in Hong Kong!
For the third year in a row, Ipsos has won Gold at the Agency of the Year awards, in the Market Research category. The Awards celebrates groundbreaking and innovative agency performances in Hong Kong, voted by jury of top Marketers and industry leaders in the city.
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Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”?
Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018 in the UK
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
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The Royal Wedding 2018 - International Perceptions of the Royal Family
Royal Family has a net positive impact on Britain’s reputation abroad – though half say it makes no difference, and it also reinforces perceptions of Britain as a traditional country. The Queen and Prince Harry are the most liked Royals around the world. The Duke and Duchess of Cambridge are also viewed favourably.
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[WEBINAR] Unpacking the Potential of Affluencers
On June 11, join us for our complimentary webinar as we explore the ever-evolving Travel segment and uncovering insights based on the Ipsos Affluent Survey USA and our recent travel-focused re-contact study.
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2018 US Politics - President Trump Receives the Strongest Accolades on the US Economy (59%) (May 9)
President Trump’s overall approval rating this week stands at 44% among all Americans and 45% among registered voters, posting respectable gains in public sentiment.
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The link between trust, reputation and benefit of the doubt
Building trust builds reputation. A good reputation builds benefit of the doubt, and ensures your voice is heard in a crisis.
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How reputation and trust affect purchase decisions and marketing efficiency
How does reputation influence purchase decisions?