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Digital Audience Measurement
Understanding audiences of digital media.
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
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24th annual European Affluent Survey
F. Scott Fitzgerald once famously said that ‘the rich aren’t like you and me.’ Findings from our latest Affluent Survey in Europe bear this remark out in several respects. Notably, they seem to be able to squeeze more hours into their days than exist! They work harder, play harder, they are heavier consumers of media, more frequent shoppers and still have time to travel the world – in style of course.
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Game of Thrones Fans Provide their Opinions on the Series Finale
Game of Thrones Predictions. Content warning: Spoilers ahead
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[EVENT] ISDN 2019
On June 7, join Ipsos’ Davide Baldo to learn more about how consumers mood and emotional responses impact ad effectiveness, thereby enhancing the value of neurometrics.