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Trust in professions: a return to the status quo ante
Many professions have seen little to no impact on their trustworthiness scores.
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How do I keep my teams connected to our customers and consumers?
The Empathy program helps you develop an intimate understanding of the choices they are making and the pain points associated with those choices.
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Pragmatism and smart consumption values permeate the Chinese LGBT community
BlueCity releases the 2022 LGBT consumption behavior and trend Insights report. Carried out in partnership with Ipsos, The report highlights rising pragmatism and a strong embrace of social values among LGBT consumer segments in China.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Understanding human psychology during the polycrisis
We live in a world where we are being buffeted by multiple crises.
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Got30: A vodcast about Customer Experience
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?