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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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NEW PARENTING: Rethinking of Attitudes and Beliefs
This paper explains modern practices and parenting ideas on children development and ways that brands can connect with the “new parents”.
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Flair Russia 2022 - In the Flow of Change
Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.
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Flair Russia 2022 - In the Flow of Change
Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.
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Scratching the surface on the environment using social intelligence
The global pandemic seems to have overshadowed our attention to the climate… or has it?
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Global vaccines research
Following a global vaccination effort in response to the COVID-19 pandemic, momentum has gathered pace for developing vaccines across multiple therapy areas – the area is going beyond prevention and is also being explored for treatment of illnesses and conditions. Our research suggests that increasing levels of vaccine fatigue amongst the general population following the pandemic is now a key challenge that could be faced. Ipsos’ studies continue to track changing perceptions around vaccines and likelihood to receive or recommend them.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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Ipsos Update - December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.