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The shifting needs of global mobile gamers in 2022
A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
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46% say that they are interested in the upcoming Beijing Winter Olympics
Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.
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One month ahead, are people ready for Christmas yet?
Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end-of-year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.
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Be-Italy! Exploring the dynamics of Italy’s international reputation
Ipsos in Italy has completed a research study looking at the attractiveness of the country abroad. It comprised an online survey of the general public in 19 countries (N=500 per country, including 200 in higher socioeconomic grades. In addition, 40 interviews were conducted with international business leaders and a social listening exercise was carried out in three languages: English, French and Spanish.
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Misinformation the real winner of the first U.S. presidential debate
The debate does not appear to have fundamentally altered the trajectory of the race, though Team Trump may be winning the information war if viral articles on Twitter are any indication.
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Ipsos named as UKOM research supplier from 2021
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
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Swarovski’s consumer goods business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimisation of traditional media, digital and social media, and personalised marketing to drive omni-channel sales and profit.
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Ipsos clients win nine David Ogilvy awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.
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Wearables Fail to Make a Real Mark in Hong Kong
The Hong Kong market is getting completely saturated with tech hardware, and consumers do not seem in a rush to buy a lot more, according to the latest Media Atlas Survey by Ipsos.