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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Beyond the screen: Driving authentic engagement through hybrid online-offline communities
People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.
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Retail
From Riches to Rags? The Retail sector is highly trusted, but faces a myriad of challenges to its trustworthiness.
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How can i observe my customers/consumers in real life?
Discover how they navigate inflationary pressures with ethnography.
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How do I keep my teams connected to our customers and consumers?
The Empathy program helps you develop an intimate understanding of the choices they are making and the pain points associated with those choices.
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Turkey: Re-designing adaptation in the shadow of hyperinflation
Inflation is not a new term in Turkey. Looking at the history of inflation; the annual rate for the last 50 years is around 40%.
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Cultural Intelligence - How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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Flair France 2022: The end of promises?
The Ipsos Flair collection explores the social, economic, and political context in a selection of countries around the world. With passion and curiosity, our local experts capture the mood of the nation and transform survey results into inspiring insights.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.