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Global consumer sentiment continues inching up
More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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[WEBINAR] Are you ready for your next customer?
Join us to hear from Dimas Gimeno, former CEO of El Corte Inglés, and highly-respected figure in the world of retail and ecommerce.
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Marketing in changing times
Reassessing the eight motivators of purchase in the context of COVID-19.
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[EVENT] The Female Quotient Equality Lounge @ Advertising Week
October 6-8 - Advertising Week events are celebrations for the cross-section of the industry, built on a foundation of best in class thought leadership.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Maximising sales in uncertain times [webinar recording]
With online sales increasing and many consumers still nervous about shopping in-store, it is imperative that retailers maximise every sales opportunity that arises among the customers who are willing to visit their stores.
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Three in four adults globally say they’d get a vaccine for COVID -19
Most do not expect any will be available before the end of year; fear of side effects is top reason for not wanting to take the vaccine.
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Responding to COVID-19 in African countries (Part 2)
The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.