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[EVENT] Are You Getting Value From Your Data?
January 14-16, Ipsos Retail Performance to exhibit at NRF Retail’s Big Show 2018.
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How Text Analytics can Reveal more Insights from Crowdsourced Ideas
In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers.
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Device Agnostic: What Marketers Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.
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Scottish Household Survey Annual Report 2016
The latest annual report of the Scottish Household Survey has just been published by the Scottish Government.
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[EVENT] Research & Results 2017
October 25 & 26 - The leading international trade fair for market research.
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Ipsos Retail Performance Shortlisted for Retail Systems Award
We are delighted to have been shortlisted for the Retail Partnership of the Year category at the Retail Systems Awards 2017.
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What’s Your Brand’s Social Category?
Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception.
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[EVENT] #ANAMetrics
On September 13, Ipsos is delighted to be a sponsor of the 2017 ANA Data & Measurement Conference presented by Google.
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[EVENT] NASPL Annual Conference
On September 13, join Ipsos at this year’s annual NASPL conference focused on helping you navigate the rapidly shifting lottery environment.
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Designing a ‘Smarter’ Mystery Shopping Program
Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.