Search
-
Political Elections in Italy 2018
This vote generates a deeply transformed nation. The map comparing Italy in 2013 and today, shows the deep and, in our opinion, irreversible changes for the Country. Some commentators have labelled this ‘the 3 Italies’, but what we see is a new form of a bi-polar system. Centre-right powered by Lega and 5StarsMovement are the undisputed winners , while the Left taken as a whole has been ousted from the game.
-
Which Olympic Event will be the Next Ratings Medal-Winner?
If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations.
-
Technology Comes to Shape us. Let’s Act on it!
It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."
-
Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
-
Flair India 2018 - Aspiration to Action
In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.
-
Employer branding – corporate reputation and the war for talent
Having a strong employer brand is crucial to corporate reputation, giving companies not only a recruitment edge in the growing talent war but also the highest-quality long-term ambassadors to deliver on their brand promises. Employees are more demanding than ever when it comes to what they expect from their employer but this is not purely down to Millennials; employees at all life stages want a career with a deeper purpose. Getting it wrong and failing to deliver on the employee brand expectation can have consequences that extend well beyond employees; consumers too are demanding more from corporates.
-
Little public appetite for change of PM - Fairfax Ipsos Poll
In Australia, the Labor Party remains ahead of the Coalition in the December Fairfax Ipsos Poll.