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[EVENT] Product Execution matters now more than ever…
July 2 - Join us for the July edition of our Better Decisions Breakfast Sessions
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Seven steps to designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Motivation and engagement in online research communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
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Retail audits: Everything you need to know for 2019
Despite the immediate convenience of online shopping, the bricks and mortar retail industry is standing strong against the competition. By understanding where they stand in the market, retailers can create effective and informed strategies to keep traffic as high as possible. As the industry is ever changing, this is what they can expect over the coming year.
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How Ipsos predicted the exit poll right in India?
Meticulous planning, statistical rigour, high quality data collection, sophisticated analysis techniques and in-depth knowledge of doing it across the world, are the key five success factors for the success of News18-Ipsos in predicting the 2019 general election of India most accurately.
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[WEBINAR] The Future of Persuasion: L&G Media Case Studies
June 26 - Our second in a series of Lottery & Gaming webinars focuses on best practices for persuasive media including TV, digital, Outdoor and radio.
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[WEBINAR] The Future of Snacking: Bite-Size Insights
On June 25, join us for a complimentary webinar featuring highlights from Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
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Game of Thrones Fans Provide their Opinions on the Series Finale
Game of Thrones Predictions. Content warning: Spoilers ahead