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Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
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[WEBINAR] The Future of AI-Powered Social Insights
August 13 - View our on demand webinar showcasing how we are using Synthesio’s newest AI-enabled feature, Signals, to get to richer insights faster.
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War on plastic heats up as beverage giants push water in a can
One in five say the responsibility to reduce packaging falls on the company that produces the goods.
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[WEBINAR] The future with AI in healthcare market research
On September 4th, join us for a complimentary webinar, co-hosted with Intellus Worldwide, to hear Ipsos’ Innovation and Connected Health experts discuss how AI can help us achieve more with market research, and outline what we need to know in order to get the most out of AI.
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Social media: Should governments shut it down in times of crisis?
The Sri Lankan government shut down some social media access after a terrorist attack in April.
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FaceApp goes viral: How do you feel about aging?
A recent Ipsos survey shows that we think old age begins at 66.
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How to implement an effective customer engagement strategy
In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:
Consultancy Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
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Consumers report trusting media less, personal relationships more
New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
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[WEBINAR] AI-Powered Trend Detection & Insights
July 23 - Data is great, except for when there’s too much! Dispersed within that pool of data are insights that are incredibly valuable for brands if discovered and acted upon.