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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos Encyclopedia - Awareness
This is the first step in the contact with a new idea, product or service in which the consumer (or client) have already received information about the existence of an innovation, but a formal and complete opinion has not been created yet.
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The power of the ESG x Brand collaboration
Opening opportunities to positively shape expectations and drive brand success.
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Ipsos Encyclopedia - Product Testing
Product Testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values
A deep dive into digital behavioral data reveals Gen Z differences around the globe.
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Designing a ‘Smarter’ Mystery Shopping Programme
Seven steps to building a successful mystery shopping programme and increasing return on investment.
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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.