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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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An overview of the 2022' Super Bowl
Americans were excited for the Super Bowl LVI (and its ads) again this year.
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A growing unease: Data dilemmas of the connected Indian
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data.
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Delivering quality research at global scale and speed
Ipsos.Digital offers an agile market research solution with Ipsos’ trusted quality and innovation.