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Russia TrendVision Review of State Statistics and Consumer Trends
Forecasts based on data for 2000-2015. The objective is to provide a brief overview of Russia’s current social and economic situation; single out key political and economic events; study any changes in population strata and consumers’ behavior for 2000-2015 to forecast possible future trends.
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2016 US Elections - Clinton’s Lead Has Grown Even More, Democrat Leads by 12 Points (August 11)
“Trump may be showing the limits of the axiom ‘all press is good press’,” said Chris Jackson, VP at Ipsos. “While Donald Trump is dominating the media cycle, it is not helping his standing in our polls. With the public viewing Trump as unfavorably as ever (while Clinton enjoys a moment of relative positive regard), the Republican nominee has lost ground to his Democratic rival Hillary Clinton in the latest Reuters/Ipsos poll.
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Global Study Shows Many Around the World Increasingly Uncomfortable with Levels of Immigration
6 in 10 concerned about terrorists pretending to be refugees, and 4 in 10 want to close borders entirely.
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Audience Measurement in the Data Age
In this paper, we outline ten predictions for the future of audience measurement. It is an important area of expertise for Ipsos. We measure the audiences to media content in more than 70 countries. This includes those accessing this content via both traditional and digital means.
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Side-by-side Social Intelligence
Using the analysis and synthesis of social data to enhance and complement our primary research. We live in a digital world where mobile technology allows us to spend more and more time on social media.
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African Youth: Who Is The Young African Consumer?
Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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2016 US Elections - Clinton Still Leads After the Democratic Convention (August 4)
A week after the Democratic National Convention – with a good amount of drama in the interim days – finds Clinton leading Trump by four points among Likely Voters, a one-point drop from last week. We’re likely to see Clinton’s “convention bump” recede a bit in the coming days, although the internal wrangling going on within the Republican Party could mean her bump sustains longer than normal.
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Brexit Reaction: What Are the Consequences of UK Leaving the EU?
The UK’s vote to leave the EU was a shock across the continent and beyond, and this survey shows it’s still something that many are coming to terms with. But there is not wholesale panic – in fact fears of a “domino effect” seem to be receding.
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Ipsos Update - July 2016
This is the July edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.