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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
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Digital Doubters
“Ad tech has evolved into a toxic ecosystem that is killing itself and is taking digital advertising with it.” So said commentator Shelly Palmer, writing in June 2016.
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Are Your Customers Working Too Hard? The Australian Perspective
Australian companies expect their customers to do too much to resolve bad experiences. Customers four times more likely to stop doing business with a company after negative experience.
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Affluents in The Middle East Have The Highest Ownership of Wearable Tech
On October 13- 2016, we celebrate the 4th release of the Ipsos Affluent Survey EMEA.
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More Than Words - Harnessing The Language of Images Across Social Media Platforms
With the rapid rise of visual language, it is becoming increasingly important for both researchers and brands to understand how to unpick and analyse this new vocabulary; deconstructing the discourse, to stay ahead of the curve.
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Ipsos Connect launches Connect:Live
Ipsos Connect launches Connect:Live to help advertisers understand the brand impact of their online video advertising.
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Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
40th annual Survey of Affluents also reveals rising interest in social, mobile and ambient advertising.
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Micro-target or Target Everyone?
Balancing reach with precision in your media strategy. What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.
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Ipsos Launches Syndicated Social Listening in Healthcare
Deployed successfully, social listening can accelerate insight generation from any kind of text data: web forums, social media sites, survey verbatims, internal data, and much more.
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Ipsos Launches New Annual Global Business Influencers Study
Finds senior business executives access 14 different media brands in a month.
A third say Brexit will weaken EU but few think it will lead to end of the union.