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[WEBINAR] The future of AI-powered consumer understanding
September 25 - While understanding consumer decision making is often a key goal in market research studies, this effort can be complicated by various factors including the influence of third parties.
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[WEBINAR] Activating the Laws of Growth with Behavioral Science
On september 19, join us for a complimentary webinar exploring the basics of creating distinct brands.
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How to implement an effective customer engagement strategy
In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:
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Promising signs of improvement emerge on UK high streets
Footfall on May Day bank holiday (6th May) helped contribute to the strong month with the number of shoppers up by +8.4% on levels last year.
Brand Positioning
How do I position my brand and portfolio for sustained performance?
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
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Retail audits: Everything you need to know for 2019
Despite the immediate convenience of online shopping, the bricks and mortar retail industry is standing strong against the competition. By understanding where they stand in the market, retailers can create effective and informed strategies to keep traffic as high as possible. As the industry is ever changing, this is what they can expect over the coming year.