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How physical and digital fundamentals are changing [Webinar recording]
What we know about consumers, customers and citizens and how marketers can act.
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
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To reach your customers you have to understand their Why
Most marketers are talking about reaching the right customer, at the right time, at the right place with the right message. But how are you going to do that if you don’t understand how they think?
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Sustainability & eCommerce: Will consumers pay more? [Webinar recording]
View our on demand webinar to learn whether shoppers are willing to pay more for your sustainable products.
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Coronavirus has become a growing topic on Social Media with 24 million posts shared in the last two months
Learn how the virus’s impact on the economy is the #2 topic discussed online. Monitor the online spread of the Coronavirus to understand its global impact.
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DTx Pricing & Reimbursement [Webinar recording]
Thank you for your interest in our webinar hosted on March 11, 2020. Though you missed our live presentation, we are delighted to provide you with the recording of this informative session you can view on demand at your leisure.
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Creating a community hub in-store to drive traffic
Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
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Creating a community hub in store to drive traffic
In the digital world, brick and mortar retailers need to reinvent the way the public interact with their brand. Rather than simply purchasing, customers are looking for new experiences, which also benefit the wider community. Here, Kelly Fairchild from Ipsos Retail Performance, discusses how retailers can encourage shop visits through in-store incentives and nurturing a community within a retail environment.
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Year in review: Our biggest stories on social media in 2019
These are the stories that you got you talking, sharing and engaging with us online.