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Healthcare focus: Maximising omnichannel customer engagement
Today’s rapid acceleration in the use of virtual channels means omnichannel engagement strategies are needed, and quickly. Your customers are now consuming and communicating information in innumerable new ways.
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The role of culture in a global crisis
Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
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Affluent African American consumers in context: Buying while black
Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behaviour of African Americans.
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Understanding the Coronavirus Crisis #8 [Webinar recording]
July 8 - This latest webinar is part of our ongoing programme to help our clients better understand the dynamics of the current situation.
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Mystery Calling: Dialling up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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Leading pharmaceutical brands demonstrating leadership
As Covid-19 continues to disrupt traditional care norms, major pharma products have an unprecedented opportunity to define new market dynamics and demonstrate population health leadership.
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Evaluating and adapting your soon-to-launch pharma strategy
Covid-19 has greatly disrupted the channels of communication between healthcare professionals and pharma manufacturers, especially those preparing for a product launch.