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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Annual results - Strong performance in an uncertain environment
Ipsos achieved a strong performance in 2022, with a record level of profitability, demonstrating the strength and relevance of its operating model.
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[Webinar] How to spot unexpected competitors and brand growth opportunities
Join us for a webinar with our social intelligence experts on 28th February.
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Inside Inflation: What Comms Next?
According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.
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How can I best play on demand or activation?
Equity Express Inflation Diagnostics let you know if your equity is strong enough to support price increases.
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Create greater value perspections by applying BSCI principles
Understand the underlying mechanisms that shape consumers' behaviours to drive change.
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How to increase permissibility to pay and premiumize my products
Ipsos' solutions allow you to identify claims and positions that carry the strongest permissibility to pay.