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Global attitudes toward gender in 2020
Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.
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US Affluents and smart home technology
As more and more consumers embrace innovations such as smart home speakers and appliances, it's clear the concept of connected or smart homes has finally entered the mainstream. In fact, in the US, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago.
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Year in review: Our biggest stories on social media in 2019
These are the stories that you got you talking, sharing and engaging with us online.
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Flair Russia 2020 - In Search of Sustainability
In the second issue of Ipsos Flair Russia, Ipsos experts share their vision of how changing social attitudes about what is “good” and what is “bad” affects consumer behaviour.
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The Ipsos Almanac 2019
Welcome to the Ipsos 2019 Almanac - a look at what our research has told us about the state of Britain in another year of Brexit and a general election.
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Future of the world order: How do you view the U.S. and China’s influence?
People divided over whether they should follow the U.S.’s or China’s economic & political model.
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The difference between men and women: How we view gender equality
Men are twice as likely as women to say gender equality has been achieved in their country.
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Life in a lookist society: Beauty and self-care in South Korea
Beauty and self-care have become a daily necessity in South Korea, this article finds six trends in the current market.
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Can you afford to buy a house? Most say they're priced out of the market
Nearly three in five people say they can’t afford to buy a house where they live.
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Ipsos clients win nine David Ogilvy awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.