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Using machine intelligence to spot unmet customer needs
Machine intelligence does a great job helping us navigate between complex contextual layers – something that is not easily available.
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Ipsos’ ideas and concepts testing solution - InnoTest is now available on Ipsos.Digital Platform in seven countries
Ipsos announces that InnoTest, the ideas and concepts testing solution offering enhanced data discrimination and maximum predictability of innovation success, is now available on the Ipsos.Digital DIY platform in seven countries.
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Market sizing and forecasting in the medical device & diagnostic markets
Understanding the market potential for a product is an integral part of any business plan. Assessing market size, identifying existing and new competitors – as well other drivers/constraints on growth – will inform and guide a business development plan and forecast.
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It’s the environment, stupid!
Environmental concerns are no longer just pressing ethical issues, but questions of financial prudence. Over half of British consumers feel we are experiencing a climate crisis, and over one third say they would switch or boycott a financial organisation if its investments have a detrimental environmental impact.
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Ipsos 2020 first-half results
In H1 2020, Ipsos posted revenue of €786 million, down 13% year-on-year; this decrease breaks down into organic growth of -13.5%, scope effects of +0.6% and exchange rate effects of -0.1%.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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Automotive purchase intention driven by COVID-19 social distancing concerns
New Ipsos Auto Global Study reveals U.S. and China pre COVID-19 vehicle intenders are more likely to buy after the pandemic.
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Evaluating and adapting your soon-to-launch pharma strategy
Covid-19 has greatly disrupted the channels of communication between healthcare professionals and pharma manufacturers, especially those preparing for a product launch.
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Future uncertainty: Why people don’t see a quick economic recovery from coronavirus
Consumer confidence and poll on economic outlook show doubts about recovery ahead.