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A global perspective: all is not lost
Trust continues to be on the rise for almost all sectors and institutions measured this year.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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France: The end of recklessness
Almost nine in ten (86%) in France are concerned about inflation, ahead of worry for the war in Ukraine (64%) and climate change (58%).
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Got30: A vodcast about Customer Experience
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.
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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Third quarter results: solid growth
Ipsos' results at the end of September 2022 show sustained growth, despite some challenges in Europe and China. Over the nine first months, Ipsos posted a 13.4% growth, of which 6.3% organic, confirming that we are on track to finish 2022 well.
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The Reputation Council Report 2022
Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.