Consumer behavior in the time of COVID-19

A quarter of those working from home would look for a new job if required to go back to the office

The author(s)

  • Jason Brown President, chief client officer, Ipsos
  • Matt Carmichael What the Future editor and head of the Ipsos Trends and Foresight Lab
  • Mallory Newall Vice President, US, Public Affairs
Get in touch

Washington, DC, June 24th, 2022

Since April 2020, Ipsos has conducted a tracker survey about consumer attitudes on a wide range of coronavirus crisis-related topics.

In this week’s wave of the Ipsos Coronavirus Consumer Tracker, we asked Americans what they think about returning to the office. While 56% currently work exclusively in person, 44% work from home at least some of the time. After pandemic restrictions are lifted, two in five (42%) say that working at home at least half of the time would be the right mix. Only one in five (19%) say working all in person is the right decision. If required to go back in the office more than desired, three in ten (30%) would formally negotiate going in less frequently, and nearly a quarter (24%) would start looking for a different job.

With rising inflation in recent months, we asked Americans about the impact of rising prices on the household purchasing habits. In the next three months, one in three Americans (29%) expect to see their total household spending increase. Overall, significant majorities say they are paying higher prices for gas, food, and household expenses than they were this time last year. Notably, 81% of Americans say they are paying more for gas and groceries. About a quarter of Americans attribute these price increases to government policies (26%) and supply chain issues (25%). Considering the impact of rising prices in the next few months, four in ten Americans say they are likely to shop sales (41%), buy fewer products overall (40%), buy cheaper brands (40%), or dine out less (38%).

In addition to asking about the impacts of rising inflation, we asked Americans about their experiences with financial scams. This poll finds that half of Americans have had someone attempt to scam them by phone (54%) or internet (51%). Three in ten (27%) say they have had their credit card or banking information stolen, 13% say they have had their identity stolen, and 10% say they have had their social security number stolen.

With Juneteenth and LGBTQ+ Pride Month in the month of June, two in five Americans say they agree that too many businesses claim to celebrate Juneteenth (43%) or LGBTQ+ Pride Month (42%) without committing to real change. In recognition of Juneteenth, nearly a quarter (23%) of Americans are learning about the holiday and its history, and nearly one in five (18%) say they are supporting Black-owned businesses in their community. Fewer Americans are taking action for Pride Month; Only 15% supporting LGBTQ+ businesses in their community and only 12% learning about Pride and its history.

About the Study

Wave 1: These are some of the findings of an Ipsos poll conducted between April 10-13, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S. Alaska and Hawaii was interviewed online in English.

Wave 2: These are some of the findings of the second wave of an Ipsos poll conducted between April 14-17, 2020. For this survey, a sample of roughly 1,111 adults age 18+ from the continental U.S. Alaska and Hawaii was interviewed online in English.

Wave 3: These are some of the findings of the third wave of an Ipsos poll conducted between April 27-28, 2020. For this survey, a sample of roughly 1,112 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 4: These are some of the findings of the fourth wave of an Ipsos poll conducted between May 4-5, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 5: These are some of the findings of the fifth wave of an Ipsos poll conducted between May 14-15, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 6: These are some of the findings of the sixth wave of an Ipsos poll conducted between May 28-29, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 7: These are some of the findings of the seventh wave of an Ipsos poll conducted between June 8-9, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 8: These are some of the findings of the eighth wave of an Ipsos poll conducted between June 23-24, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 9: These are some of the findings of the ninth wave of an Ipsos poll conducted between July 21-22, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 10: These are some of the findings of the tenth wave of an Ipsos poll conducted between August 4-5, 2020. For this survey, a sample of roughly 1,111 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 11: These are some of the findings of the eleventh wave of an Ipsos poll conducted between August 18-19, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 12: These are some of the findings of the twelfth wave of an Ipsos poll conducted between September 1-2, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 13: These are some of the findings of the thirteenth wave of an Ipsos poll conducted between September 15-16, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 14: These are some of the findings of the fourteenth wave of an Ipsos poll conducted between September 29-30, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 15: These are some of the findings of the fifteenth wave of an Ipsos poll conducted between October 13-14, 2020. For this survey, a sample of 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 16: These are some of the findings of the sixteenth wave of an Ipsos poll conducted between October 27-28, 2020. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 17: These are some of the findings of the seventeenth wave of an Ipsos poll conducted between November 10-12, 2020. For this survey, a sample of 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 18: These are some of the findings of the eighteenth wave of an Ipsos poll conducted between November 24-25, 2020. For this survey, a sample of 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 19: These are some of the findings of the nineteenth wave of an Ipsos poll conducted between December 9-10, 2020. For this survey, a sample of 1,112 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 20: These are some of the findings of the twentieth wave of an Ipsos poll conducted between January 20-21, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 21: These are some of the findings of the twenty-first wave of an Ipsos poll conducted between February 2-3, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 22: These are some of the findings of the twenty-second wave of an Ipsos poll conducted between February 17-18, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 23: These are some of the findings of the twenty-third wave of an Ipsos poll conducted between March 2-3, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 24: These are some of the findings of the twenty-fourth wave of an Ipsos poll conducted between March 15-16, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 25: These are some of the findings of the twenty-fifth wave of an Ipsos poll conducted between March 30-31, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 26: These are some of the findings of the twenty-sixth wave of an Ipsos poll conducted between April 13-14, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 27: These are some of the findings of the twenty-seventh wave of an Ipsos poll conducted between April 27-28, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 28: These are some of the findings of the twenty-eighth wave of an Ipsos poll conducted between May 11-12, 2021. For this survey, a sample of 1,167 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 29: These are some of the findings of the twenty-ninth wave of an Ipsos poll conducted between May 25-26, 2021. For this survey, a sample of 1,178 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 30: These are some of the findings of the thirtieth wave of an Ipsos poll conducted between June 8-9, 2021. For this survey, a sample of 1,177 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 31: These are some of the findings of the thirty-first wave of an Ipsos poll conducted between June 22-23, 2021. For this survey, a sample of 1,176 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 32: These are some of the findings of the thirty-second wave of an Ipsos poll conducted between July 6-7, 2021. For this survey, a sample of 1,179 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 33: These are some of the findings of the thirty-third wave of an Ipsos poll conducted between July 20-21, 2021. For this survey, a sample of 1,137 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 34: These are some of the findings of the thirty-fourth wave of an Ipsos poll conducted between August 3-4, 2021. For this survey, a sample of 1,174 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 35: These are some of the findings of the thirty-fifth wave of an Ipsos poll conducted between August 18-19, 2021. For this survey, a sample of 1,177 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 36: These are some of the findings of the thirty-sixth wave of an Ipsos poll conducted between August 31-September 1, 2021. For this survey, a sample of 1,166 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 37: These are some of the findings of the thirty-seventh wave of an Ipsos poll conducted between September 14-15, 2021. For this survey, a sample of 1,177 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 38: These are some of the findings of the thirty-eighth wave of an Ipsos poll conducted between September 28-29, 2021. For this survey, a sample of 1,173 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 39: These are some of the findings of the thirty-ninth wave of an Ipsos poll conducted between October 12-13, 2021. For this survey, a sample of 1,174 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 40: These are some of the findings of the fortieth wave of an Ipsos poll conducted between October 26-27, 2021. For this survey, a sample of 1,160 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 41: These are some of the findings of the forty-first wave of an Ipsos poll conducted between November 9-10, 2021. For this survey, a sample of 1,160 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 42: These are some of the findings of the forty-secondwave of an Ipsos poll conducted between November 22-23, 2021. For this survey, a sample of 1,162 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 43: These are some of the findings of the forty-third wave of an Ipsos poll conducted between December 7-8, 2021. For this survey, a sample of 1,160 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 44: These are some findings of the forty-fourth wave of an Ipsos poll conducted between January 4-5, 2022. For this survey, a sample of 1,158 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 45: These are some findings of the forty-fourth wave of an Ipsos poll conducted between January 18-19, 2022. For this survey, a sample of 1,158 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 46: These are some findings of the forty-fourth wave of an Ipsos poll conducted between February 2-3, 2022. For this survey, a sample of 2,010 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 47: These are some findings of the forty-fourth wave of an Ipsos poll conducted between February15-16, 2022. For this survey, a sample of 1,156 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 48: These are some findings of the forty-fourth wave of an Ipsos poll conducted between March 1-2, 2022. For this survey, a sample of 1,154 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 49: These are some findings of the forty-ninth wave of an Ipsos poll conducted between March 15-16, 2022. For this survey, a sample of 1,154 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 50: These are some findings of the fiftieth wave of an Ipsos poll conducted between March 29-30, 2022. For this survey, a sample of 1,152 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 51: These are some findings of the fifty-first wave of an Ipsos poll conducted between April 12-13, 2022. For this survey, a sample of 1,165 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 52: These are some findings of the fifty-second wave of an Ipsos poll conducted between April 26-27, 2022. For this survey, a sample of 1,136 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 53: These are some findings of the fifty-third wave of an Ipsos poll conducted between May 10-11, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 54: These are some findings of the fifty-fourth wave of an Ipsos poll conducted between May 24-25, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 55: These are some findings of the fifty-fifth wave of an Ipsos poll conducted between June 7-8, 2022. For this survey, a sample of 1,117 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 56: These are some findings of the fifty-sixth wave of an Ipsos poll conducted between June 22-23, 2022. For this survey, a sample of 1,117 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

The sample for this study was randomly drawn from Ipsos’ online panel (see link for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2019 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Posthoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.6 percentage points for all respondents. Ipsos calculated a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,117, DEFF=1.5, adjusted Confidence Interval=+/-5.1 percentage points.) 

For more information on this news release, please contact:

Mallory Newall
Vice President, US
Public Affairs
+1 202 420-2014
[email protected]

About Ipsos

Ipsos is the world’s third largest Insights and Analytics company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

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www.ipsos.com

The author(s)

  • Jason Brown President, chief client officer, Ipsos
  • Matt Carmichael What the Future editor and head of the Ipsos Trends and Foresight Lab
  • Mallory Newall Vice President, US, Public Affairs

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